Founded in 1984, Retailability is a South African based group of retail brands including Edgars, Legit, Beaver Canoe, Swagga, Style, Keedo and Boardmans.


With over 600 stores across Southern Africa including South Africa, Namibia, Botswana, Lesotho and Swaziland – Retailability prides itself in bringing authentic and affordable fashion to our customers.

OUR BRANDS

  • EDGARS

    Ladies', Men's and Kids Apparel, Footwear, Accessories & Beauty
    131 stores, 5 countries

    SHOP ONLINE 

  • LEGIT

    Aspirational, Affordable, Authentic
    Ladies' fashion
    249 stores, 5 countries

    SHOP ONLINE 

  • BEAVER CANOE / SWAGGA

    Men's quality, everyday fashion
    105 stores, 4 countries

  • STYLE

    Men's and Ladies' contemporary and formal fashion
    107 stores, 3 countries

  • KEEDO

    Functional and fashionable designer clothes for kids

    16 stores, South Africa

    SHOP ONLINE 

  • BOARDMANS

    Shop our curated range of Bed, Bath, Cook, Entertain, Lifestyle and more

    ONLINE ONLY

    SHOP ONLINE 

Our Values

  • HUMBLE

    • It’s not about me
    • Respect the individual
    • Simplicity is best
    • Together we are better

  • HUNGRY

    • Always striving to improve
    • Be proactive
    • Be innovative

  • HELPFUL

    • Teamwork wins
    • I have your back
    • I support my team
    • I always do my best

  • HONEST

    • Have pride in what you do
    • Do the right thing even when no one is looking
    • Basically be good
    • Do good, and
    • Stay good

OUR HISTORY

1984

Began importing apparel for wholesale in South Africa

1986

First two stores opened in Gauteng, South Africa (Witbank and Middelburg).

1992

Style launched in Namibia (first store in Okahandja)

2002

Launched Style in Botswana, 17 stores

2006

Acquired Beaver Canoe chain of 18 stores

2008

Moved to our Mount Edgecombe Head Office

2011

Opened our 100th store

2012

Introduced house brands into Beaver Canoe stores

2015

Metier joined Retailability

2016

Opened 200th store

2017

Acquired LEGiT (217 stores in 6 countries)

2020

Acquired 130 Edgars stores

2023

Acquired 13 Keedo Stores

2023

Relaunched Boardmans Online Shopping

CAREERS

Interested at working at our Durban Head Office?

Browse Latest Vacancies

CONTACT US

Physical Address

Retailability, Unilever Building, 15 Nollsworth Crescent, Nollsworth Park, La Lucia 4051

Tel: +27 31 010 0800
Email: enquiries@retailability.co.za